Aaron Steele · Adelaide, South Australia · remote Australia-wide
Built from a brief that was right.
Websites, web apps, WordPress, CRMs, automations, rescues. Almost everything that goes wrong on a project was decided before anyone wrote code. I spent eleven years writing the brief that stops that, in places where getting it wrong had consequences, and I build the thing as well, so nothing is lost between what was agreed and what arrives.
The point
Where projects actually go wrong.
Not in the build. In the brief. An AI coding agent is fast, tireless, literal, and perfectly willing to build the wrong thing beautifully if nobody tells it what right looks like, which is exactly what rooms full of contractors did before it. I spent eleven years writing the specification that stops that, and it is the same skill either way. That judgement is what you are hiring. The jobs below are where it lands.
What I do
Pick the job.
-
AI development & agents
Apps, automations and agents built with AI run properly: specified, adversarially checked, wired into your real systems.
AI development -
WordPress builds & rebuilds
New sites, rebuilds of tired ones, and fixes for slow, hacked or plugin-tangled installs. You end up owning everything.
WordPress -
E-commerce
Shopify and WooCommerce stores built and repaired, and the plumbing behind them automated: payments, shipping, stock, accounting.
E-commerce -
Website rebuilds
When the site has fallen behind the business. Rebuilt properly, without throwing away the Google rankings the old one earned.
Rebuilds -
Custom software
Internal tools, dashboards, APIs and integrations when off-the-shelf stops fitting. .NET and C#, TypeScript and React, SQL, Azure.
Custom software -
Mobile apps
iOS and Android from one codebase, backend included, store accounts in your name. And honest advice on whether you need an app at all.
Mobile apps -
CRM & automation
HubSpot, Salesforce and Zoho set up, cleaned up or migrated, and the plumbing between your systems automated so nobody retypes anything.
CRM & automation -
Data & reporting
Dashboards your team actually reads, spreadsheet automation, and data cleanups reconciled to your books, and maps of what's actually going on.
Data & reporting -
Project rescues
The developer vanished, the agency stalled, or the AI-built thing almost works. I am usually the second person on a project.
Rescues -
Business analysis & fractional
Requirements, process improvement, vendor honesty, and a day or two a week of senior judgement, from the analyst who can also build it.
Business analysis -
Not sure which?
Describe the problem in plain words. Working out what a mess actually needs has been my day job for eleven years.
Get in touch
Industries
Your sector, on purpose.
The same disciplines land differently in a workshop, a clinic and a council. Twelve sector pages name the systems your industry actually runs on, and each one says plainly whether I have worked your sector for years or am transferring the method.
Or don't hire me
Build it yourself. Genuinely.
Half the enquiries I get don't need a developer; they need the decisions in the right order and the honest method for building with AI. So that's for sale too: written kits with nothing held back, starting with the Website Kit. If you buy one and end up hiring me for the same job anyway, the kit price comes off the invoice.
Proof, not promises
Check any of it.
Every service page and every industry page on this site carries the finished thing, running, for you to use: the website, the store, the dashboard, the app. Two of my tools are live on the internet with public source code and a full platform build sits in a repository you can compile. The client work is described without names, and that is the only part you have to take my word for.
How it works
No mystery, no meter running.
- You describe the problem in plain words. Screenshots, a link, a rant. Whatever you have. I will ask the questions that matter.
- You get a written scope and a number. Fixed quotes for defined jobs, a day rate for open-ended ones, and the difference explained before you commit to anything.
- I build it, and show working. Progress you can see, in plain language, at a cadence we agree. No jargon walls, no "trust me".
- You own everything at the end. Your domain, your hosting, your accounts, your code. If I got hit by a bus tomorrow, you would lose nothing but my company.
Questions people ask first