The Website Kit.
Build a proper small-business website yourself, over one to three weekends, with an AI assistant doing the technical work and you doing the directing. Six documents: the decisions in the right order, the foundations owned in your name, two build tracks, the real prompt pack, the launch checklist, the maintenance habit. Nothing held back; the honest limits included.
30-day money back, no questions beyond "what was missing". And if you hire me for this job later, the $79 comes off the invoice.
Inside
Six documents, in order.
1. Start here
How the kit works, the promises it makes (no held-back steps, the invoice
credit, plain refunds), and the honest time-and-money numbers before you commit
a weekend.
2. Decide
The one job your site must do, the five pages that are almost always enough,
what it should cost so nobody can lie to you, and the specific list of cases
where DIY is the wrong call. Ends with a one-page specification that runs the
whole build.
3. Foundations
Domain, hosting and email, every account created in your name with two-factor
on, plus the ownership register: the ten-minute document that is the difference
between owning your website and hoping you do. Half my paid rescue work exists
because people skipped this page.
4. Build
The main event. Choose between two tracks (WordPress on managed hosting, or
an AI-built static site, with an honest tiebreaker), then work the directing
loop: say what not how, one change at a time, verify like a sceptic. Includes
the prompt pack: seven copy-paste prompts that are the real method, from
kickoff to the sceptic's check to the session handover note.
5. Launch
Words that sound like you instead of everyone else, collecting proof from
day one without faking anything, the honest version of being found on Google
(Business Profile first, patience stated in months), and the launch checklist
that decides when it ships.
6. Keep
The monthly twenty-minute habit that stops a site quietly rotting, how to
make changes forever using the same loop, and the specific moments to stop
DIYing, written as plainly as the rest.
Fair warning
Who it's for, and not.
For you if
Your site is the standard five pages; you can give it one to three weekends;
you would rather spend $79 and your own hours than a few thousand dollars; and
you like knowing how your own things work.
Not for you if
You need to move a site that already ranks (that is the one job I most often
tell DIYers not to do), your site must integrate with other business systems,
there is a hard deadline with money on it, or the hours honestly do not exist.
The kit says all of this inside too, with the reasons.
Why trust the method
It is the method my paid work runs on, scaled down: written specification,
AI doing the labour, adversarial checking before anything ships. The site you
are reading was built exactly this way, and
how I work with AI is public.
Fair questions
Before you buy.
Can I really do this without technical skills?
Yes. The skill the kit teaches is directing: describe the outcome, look at
the result, say what is wrong in plain words. If you have ever supervised a
trade, you have the skill. Every technical term gets one plain-words sentence
the first time it appears, and one prompt in the pack exists purely to explain
things that confuse you.
Which AI assistant do I need?
Any of the major ones on a paid tier; the method is not exclusive to one.
I use Claude in my own practice and wrote the prompts in that style. Budget for
a month or two of subscription as part of the project cost.
What does the site cost to run afterwards?
Typically $150 to $500 a year all-in: domain, hosting, email on your own
domain. The kit is specific about where each dollar goes and where the cheap
option is genuinely fine versus where it is how sites get hacked.
Is this a course with videos and a community?
No. It is six written documents you can read in an evening and work from
for years, because written matches how the work actually happens: you, a
browser, and an assistant. No drip-fed modules, no upsell webinar at the
end.
What if it doesn't work for me?
Thirty days, money back, keep the files; tell me what was missing so the
kit gets better. And the standing offer either way: hire me for the same job
later and the kit price comes off the invoice.