Shopify or WooCommerce: which is right for us?
Shopify when you want hosting, security and checkout carried for you and will pay monthly for the privilege; WooCommerce when you want ownership, are already on WordPress, or need what Shopify's model resists. I build both, so the recommendation follows your business, not my toolbox.
The longer answer
In practice.
The Shopify trade
Operational load carried, superb checkout, apps for everything, and in
exchange: monthly fees that stack with apps, transaction margins, and a platform
whose rules are not yours. For most product retailers starting out it is the
pragmatic default.
The WooCommerce trade
Everything ownable and customisable, no per-sale margin to the platform, and
in exchange: hosting, updates and security are now your problem, which means
someone must actually own them. Right for content-heavy stores, unusual selling
models, and owners who feel strongly about keys.
What matters more than the pick
The plumbing behind either: stock truth, orders into accounting, shipping
without retyping, per e-commerce. A store is a system;
the storefront is its visible tenth.
Same rabbit hole